UD Trucks Philippines Completes Nationwide Customer Roadshow Series.

Civic Merchandising, Inc., the sole distributor of UD Trucks in the Philippines, has successfully concluded a nationwide roadshow series held from May 2025 through mid-March 2026. Spanning eight key locations—including Manila, Isabela, Batangas, Legazpi, Cebu, Iloilo, Cagayan de Oro, and Davao. This initiative brought the brand closer to customers and partners across the country.

"The UD Trucks Roadshow is more than a product showcase; it is our commitment to the Filipino people to keep the nation’s logistics spine resilient. By bringing 'Ultimate Dependability' directly to our local partners, we are not just delivering world-class engineering—we are fueling the economic engines of our communities and ensuring that every delivery supports a better life for all."

— Mr. Chito M. Litam, Senior Vice President, Civic Merchandising Inc.

Each three-day roadshow featured two to three units of UD Trucks Quester and Croner models in various configurations, allowing potential customers to experience firsthand the versatility and performance of the lineup. Dedicated booths were also set up to showcase UD Trucks genuine parts, highlighting the brand’s strong aftersales support and service capabilities.

"In the spirit of Gemba, this roadshow allows us to meet our customers where the real work happens. Our latest Quester and Croner ranges are designed specifically for the demanding Philippine terrain, and through this tour, we aim to show how smart technology and fuel efficiency can transform a fleet’s bottom line. We aren't just selling trucks; we are providing the tools for smarter, more sustainable logistics."

— Harry Chohan, Product Manager, UD Trucks Philippines

The series attracted over 400 prospective customers nationwide, generating meaningful engagement and valuable leads for follow-up.

This milestone underscores Civic Merchandising, Inc.’s strong commitment to customer engagement and market development, made possible through the dedicated efforts of its team across the Philippines in delivering consistent and impactful experiences throughout the campaign.