Customer satisfaction is the ultimate feat that every business strives for, but how do you achieve that satisfaction in the transport industry where there is so much competition? Ask NSW UD Trucks customer, Mick Bodman.
Mick Bodman, Owner of Bodman Transport will tell you – to achieve customer satisfaction and ultimately customer loyalty, a transport business needs reliable trucks, the right people, a dependable service support network and overnight express delivery. Mick believes in getting the equipment, people and service right from the start and that’s what he and his wife Kelly did in 2001 when they established Bodman Transport in Albury, NSW.
“Express is our standard,” Mick Bodman said. “Our customers depend on us with overnight service, so goods can be delivered on time.”
Mick Bodman also said that the hard work and dedication of his team, his reliable UD Trucks and the support from the dealership network, has enabled his business to deliver high quality service and strengthen customer loyalty over time.
“We don’t have spare trucks lying around so we rely on reliability. What we do with our UDs and how they’ve been treated – we give them hell and they just keep going. Reliability is the key thing.”
The owner operator reiterated that daily, his customers rely on Bodman Transport to efficiently transport their cargo. UD Trucks as a partner, has been instrumental in ensuring this efficiency through the deployment of UD’s robust and dependable trucks. With Bodman Transport’s trucks collectively clocking close to 10,000km per day, vehicle reliability is a must, Mick confirmed. Equally, the need for accessible and dependable service and support is essential for Bodman's fleet, which is currently being well looked after by CMV Truck & Bus Albury/Wodonga.
“We’ve got a really good relationship with the dealer network,” said Mick. They understand that we’re a small company and they do everything to appease us.”
During the Lap of the Map stopover, PR and Media Manager, Matt Wood, visited the UD operator at their Albury depot to capture their unique story as a business since their humble beginnings in 2001.
Bodman Transport began their business carting pallet and parcel deliveries locally. Over the years, the business has grown its fleet to 15 trucks and today proudly operates six UD trucks with more on order, all delivered and serviced through the Volvo Group Australia dealer network.
Bodman’s service North-East Victoria, Southern NSW, ACT and provide national on-forwarding, all whilst striving for Bodman’s brand promise of delivering express is a standard, not an extra.
When asked about Bodman’s decision to buy a UD, Mick said that it started before he even started driving trucks.
“A neighbour of mine had a transport business and had UD Trucks and loved them. I used to help him wash them and I suppose that’s where it started. I knew about their reliability, so as it came time, I don’t really think I thought about it, I just bought a UD,” said Mick.
Bodman’s biggest testament to the reliability of the UD product, is their truck ‘Knackers’ that is nearing 1,000,000km. Knackers is the second truck that Bodman’s purchased and was delivered brand new in 2007. Knackers used to clock close to 1,000km a day, travelling from Albury to Wagga, then Canberra and back to Albury on the 5-day-a-week express schedule.
“She’s had a hard life but still going strong,” said Mick.
When asked about UD’s epic Lap of the Map tour, Mick said, “The Lap of the Map sounds good, a Lap of Australia!”
“I wouldn’t mind doing it myself. It’ll be good getting the truck out into the communities across Australia and 15,000km for that truck will be a piece of cake.”
When reflecting on Mick Bodman’s sentiments around his business operations and experience with UD Trucks, Vice President of UD Trucks Australia, Lauren Pulitano said that it is fantastic to hear how UD Trucks has played a key part in enabling reliable service for Bodman Transport and allowing them to achieve customer satisfaction.
“UD Trucks are known for their strength and dependability and to hear stories such as Bodman Transport’s, is a testament to our brand ethos of Ultimate Dependability. To see this dependability translated to customer satisfaction for Bodman’s customers, that is the ultimate goal,” said Pulitano.
“UD Trucks consistently strive to provide dependable high-quality service and support and it’s great to share these values with our dedicated partner, Bodman Transport. We’re grateful for Bodman Transport’s the support and trust over the years and getting to hear their unique and authentic story during the UD Trucks Lap of the Map.”