UD Gemba Challenge
A global competition held every other year to develop and demonstrate the service excellence of the frontline people in UD dealerships and workshops around the world

UD Gemba Challenge

The first competition was in 2014, and the second was in 2016, when 289 teams from Japan, Indonesia,  Malaysia, Thailand, Taiwan, Hong Kong and South Africa fought to qualify for the world final in Japan.  The UD Gemba Challenge is based on the idea of the gemba spirit. The gemba spirit is something that all UD Trucks frontline people have. It is the passion that drives them to go the extra mile for our customers. We call it the gemba spirit, because it lives in our dealer network, which we call the gemba – where the value is created for our customers.


The aim of the UD Gemba Challenge
- To act as a motivational tool driving a global UD culture of loyalty, brand awareness and competence development
- To showcase the high skills level in the UD Trucks markets 
- To ultimately deliver direct benefits in the form of improved knowledge and skills of UD colleagues, which will lead to an enhanced service experience for customers

UD Gemba Challenge 2018 – “Celebrating our Heroes”
Every day thousands of UD colleagues embody the gemba spirit and serve customers all over the world. This year, the UD Gemba Challenge 2018 is an opportunity to celebrate these efforts!  

The UD Gemba Challenge is a perfect stage to showcase the competence and talent among UD colleagues, and to recognize the excellent work that is done in the gemba every single day. As teamwork is such an important part of success in the workshop, the UD Gemba Challenge is a team competition. The first 2 rounds of the competition are a mixture of technical, commercial and brand related questions. The best teams are then invited to the final, which will be held in Ageo in Japan, the home of UD Trucks. You can keep up with the UD Gemba Challenge by following the UD Gemba Challenge Facebook page. Here you will receive competition updates, as well as lots of other content showcasing the high skill level at UD Trucks. Join us there to help us celebrate our UD Heroes!

Videos from previous Gemba Challenge are available on the UD Trucks YouTube channel:

Gemba challenge 2018 highlights 

Gemba challenge 2016 highlights