Gemba Challenge MEENA Region Round 1 Results Are Out!
Congratulations to the Winners of the First Round!

A global competition held bi-annually 
to develop and demonstrate the service excellence of the frontline people in UD dealerships and workshops around the world. 

UD Gemba Challenge

The UD Gemba Challenge was launched in 2014. The purpose was to create a competition that allowed our service market teams to improve and demonstrate their skills with the best in the UD World. The UD Gemba Challenge gets its name from Gemba Spirit, which is a core value at UD Trucks. It’s this spirit that fills our service market teams with passion and drives them to go the extra mile for our customers every single day. 

The UD Gemba Challenge is the perfect stage to showcase one’s competence and talent among UD colleagues. As teamwork is such an important part of success in the workshop, the UD Gemba Challenge is a team competition, requiring the expert knowledge of Customer Service Representatives, Parts Operatives & Technicians. The first two rounds of the competition are a mixture of technical, commercial and brand related questions. The best teams are then invited to the global final in November 2024, which will be held in Ageo in Japan, the headquarters of UD Trucks.

The goal of the UD Gemba Challenge

- To act as a motivational tool driving a global UD culture of loyalty, brand awareness and competence development 

- To showcase the skills of UD service market teams    

- To ultimately deliver Better Life in the form of improved knowledge and skills of UD colleagues, which will lead to an enhanced service experience for customers 


UD Gemba Challenge 2024 – All Stars

Everyday thousands of UD colleagues embody the gemba spirit in serving customers all over the world. We understand how important uptime is to our customers and that is why our UD Trucks service colleagues work hard to deliver the best possible service to customers each and every day. Through their shining determination and commitment,  our service teams minimize downtime to keep customer’s trucks and business running smoothly.  


“All Stars” is the theme of the Gemba Challenge 2024 and on this,  our 10th Anniversary, we call upon service professionals to come together and unite as a team, train to advance one’s skills and shine as a celebrated team of Gemba All Stars.   

The UD Gemba Challenge is all about celebrating the great work that our service market teams do every day. 

It’s because of them that we can make things better for people and the planet.  

It’s because of them that our brand continues to shine, they are truly All Stars. 

Let the Gemba Challenge begin. 

You can keep up with the UD Gemba Challenge by following the UD Trucks Gemba Facebook Page, plus new to this year’s competition you can find us on TikTok and Instagram. On these platforms you will receive competition updates and follow our teams in action at UD Trucks. Join us there to help us celebrate our UD Gemba All Stars! 

Videos from previous Gemba Challenge are available on the UD Trucks YouTube channel: