UD Trucks Ride and Drive 2025: Living our brand promise

On the 8th of April 2025, UD Trucks Southern Africa hosted its highly anticipated Ride and Drive event at Zwartkops Raceway – a key platform to bring our brand promise, Going the Extra Mile, to life.

This flagship customer engagement is more than just a test drive. It is a hands-on demonstration of how our product range delivers real value through innovation, efficiency, safety, and performance. The Ride and Drive experience remains one of our strongest value propositions, allowing customers to connect with our vehicles beyond the spec sheet and to experience firsthand how UD Trucks can support their operational needs.

Over 80 guests, including key customers, dealers, and partners, joined us for a day of immersive product engagement. After a warm welcome and thought leadership presentations, attendees rotated through a series of driving experiences featuring our full model range: the Quon, Quester, Croner, and Kuzer.

Each drive session highlighted the intelligent engineering that powers every UD Truck, from fuel efficiency and drivability to comfort and advanced safety features. These practical experiences help customers make informed fleet decisions and build deeper trust in our technology.

The event also served as a platform to strengthen relationships across the value chain, with relaxed networking opportunities and meaningful one-on-one product conversations.

As we celebrate 90 years of continuous innovation, the Ride and Drive event reaffirmed our commitment to delivering smart and modern transport solutions that are truly built to go the extra mile in today’s world.