Nors Namibia Leads the Way as SSA Importer of the Year at UD Trucks Annual Importer and Dealer Conference 2026
Press release
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July 31, 2026
Sun City, North West Province, South Africa – June 2026 – Nors Namibia was rewarded for exceptional performance, at the UD Trucks Southern Africa (UDTSA) Annual Importer and Dealer Conference (ADC) 2026, earning recognition as the leading importer in the Sub-Saharan Africa (SSA) network and setting a new benchmark for excellence across the region.
Held at Sun City Resort from 3–4 June under the theme "Own the Future," the conference brought together dealer principals, business leaders and key stakeholders from across Southern Africa and the broader African continent. The event served as a platform to align on strategy, performance, network excellence and future growth opportunities while celebrating outstanding achievements across the UD Trucks dealer network.
This year's conference marked a significant milestone for UD Trucks Southern Africa, with the opening day dedicated exclusively to SSA Markets for the first time. The move reflects the company's commitment to expanding its footprint across the continent and supporting long-term growth ambitions towards 2030.
Among the many successes celebrated during the event, Nors Namibia stood head and shoulders above the rest, securing an impressive seven award nominations and five major wins, including the prestigious SSA Importer of the Year Award.
Their achievements included:
The remarkable results are a testament not only to individual excellence but to a culture of teamwork, collaboration and shared accountability that has become synonymous with Nors Namibia's success.
Accepting the Award, Gerhard Rossouw, Dealer Principal of Nors Namibia, highlighted the collective effort behind the achievement.
"This recognition belongs to every member of the Nors Namibia team. The awards may carry individual names, but they represent the commitment, dedication and teamwork of an entire organisation. We have built a culture where people support one another, challenge each other to improve and remain focused on delivering the best possible experience for our customers. Winning Importer of the Year is a proud moment for us, but more importantly, it motivates us to continue raising the bar."
The dominance displayed by Nors Namibia across multiple categories reflects the strength of their operation across all facets of the business—from technical excellence and customer support to parts sales, training and service delivery. Their performance demonstrates the value of a fully aligned team working towards a common vision.
Filip Van den Heede, Managing Director of UD Trucks Southern Africa, congratulated the team on their exceptional accomplishments.
"Nors Namibia's performance at this year's conference exemplifies what is possible when our importers are united by a clear purpose and a relentless focus on customer success. Their achievements across multiple categories demonstrate operational excellence, strong leadership and an unwavering commitment to the UD Trucks brand. They have established themselves as a benchmark for dealer excellence across our SSA markets."
The significance of Nors Namibia's achievement extends beyond awards. Their consistent performance positions them as a key contributor to UD Trucks Southern Africa's broader growth ambitions on the continent.
Graham Kolm, General Manager: SSA Markets at UD Trucks Southern Africa, praised the team for setting new standards across the SSA region.
"Nors Namibia has shown what excellence looks like in practice. Their success is the result of a highly engaged team that understands the importance of collaboration and customer-centricity. To achieve seven nominations and convert five of those into wins is an outstanding accomplishment. They have firmly established themselves as one of the leading dealerships within our SSA importer network and continue to inspire others across the region."
The conference also highlighted the strategic importance of Africa within UD Trucks' global growth ambitions. The dedicated SSA programme provided an important platform for knowledge sharing, collaboration and alignment among partners across the continent.
Fabrice Gorlier, Senior Vice President International Sales at UD Trucks, emphasised the role of high-performing partners such as Nors Namibia in driving future success.
"The future growth of UD Trucks in Africa will be built through strong partnerships, operational excellence and a commitment to delivering value to customers. Nors Namibia's achievements demonstrate the impact that dedicated teams can have when they embrace innovation, collaboration and a shared vision for success. They are helping shape the future of our business in the region."
As UD Trucks Southern Africa continues to execute its growth strategy under the theme "Own the Future," Nors Namibia has emerged as a shining example of what can be achieved when talent, leadership and teamwork come together.
Their achievements at ADC 2026 are not only a celebration of past performance but also a strong indication of the future they are building—one defined by excellence, customer focus and sustainable growth. As the newly crowned SSA Dealer of the Year, Nors Namibia is setting the pace for the region and proving that success is strongest when it is achieved together.
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