Customers’ sites – the ultimate Gemba

“It is important to listen to customers’ voices directly. Their voice is key
to keeping us motivated and to helping us improve, so that we provide
them with trucks that are fully satisfactory.”

Kazuhito Hosono
Chief Project Manager for trucks

“I believe it’s important to understand what the customers really
 need. It is sometimes
difficult to get a clear picture so I make sure I’m attentive to the small details in our
initial conversation. 
 I prefer to explain solutions in my own words, and make it easy for
my customers to understand and visualize all the processes involved. “

Masashi Inoue
Service Advisor
UD Trucks Fukuyama Customer Center

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