To commemorate its 80th anniversary, UD Trucks is opening a “UD Experience Center” within the test course of the Ageo Headquarters in Saitama, Japan.
The center will help customers, business partners and media learn more about UD Trucks’ heritage as well as its products and after services to enhance further understanding of the UD Trucks’ brand and get practical advice on how to improve business operations and address logistics issues.
UD Trucks opened the “UD Experience Center” within the test course of the UD Headquarters in Japan. The goal of this initiative is to provide visitors with a chance to learn more about the company’s 80-year history, leading to a better understanding of the brand. Since April 2013, a temporary location has been used for this initiative, however, in order to provide a more comprehensive “test drive” feature, the test course at the Headquarters is utilized as part of the experience. Additionally, what was originally a 600 square foot area has been increased about 5 times to now reach a total of 3,000 square feet.
There are 4 areas within the experience center. The “Heritage” area features introduction panels of historic trucks and restored models such as the 6TW and SUNGREAT released in the 1960s. The “Current Line-up” area features the heavy-duty truck Quon and medium-duty trucks “Condor as well as “Quester” for growth markets. The “Design” area features design concepts for the trucks.
In the “After Market” area, where the engine lineup is displayed, a maintenance bay is recreated and the various uptime support solutions UD provides are introduced. UD has secured both a spacious reception area, as well as a 360 square meter meeting space on the 2nd floor that can welcome more than 100 guests. A 6-meter by 11-meter movable screen is installed in the display area for visitors to view films and presentations. The ceiling is 9 meter high which provides a large open area on the 2nd floor allowing visitors to view the trucks from unique angles. Wheelchair access is available throughout the center.