The final countdown for the launch of the new Quester range
25 February 2015 | Print
The final countdown has begun to the launch of UD Trucks’ new Quester range in southern Africa on the 11th and 12th of March.
Apart from the event, marketing, sales and aftermarket planning, the company is also running a Quester radio advertising campaign on 702 to promote new range.
The UD team is also focussing on preparing and equipping their network of 65 region-wide dealers to support their customers with expert Quester knowledge and world-class aftermarket support. For this reason, UD Trucks’ dealers from across southern Africa recently congregated in Gauteng to attend training on the soon-to-be-launched range.
Apart from gaining vital information on the range’s unique selling points, applications and aftermarket solutions, the dealers also had the opportunity to drive some models from the new product line-up around the track at the Zwartkops Raceway.
The intensive three-day training workshop saw the top executives from UD Trucks share their expectations, knowledge and vision for the new range. It also included a look at the all-new telematics system that comes standard with all the new Quester models, as well as aspects such as built-in fuel coaching and an all-new UD Basic service contract offering included free of charge.
The Quester is set to change the way customers think about extra heavy trucking, and the team is counting down the days when UD Trucks will introduce this game-changing range to their customers.
Good luck to the UD Trucks team with all the final preparations!