He decided to drive the truck himself during this challenging trip, so he could collect information first hand about the potential weaknesses of this first prototype. Though exhausting, the trip went surprisingly well, covering over 3,000 kilometers in 13 days, without any breakdowns. The company’s reputation for reliability was also born during that road trip, with that very first LD1 truck and its innovative ND1 engine.
The spirit of Kenzo Adachi has continued to live on through the company’s history. The will to listen to customers, to learn from their experience; the will to collaborate closely between managers and employees, between engineering, manufacturing, sales and after- sales departments; the passion to always go the extra mile.
All these define our gemba spirit, at the service of our customers, of their business efficiency. For our customers, we continue to provide the trucks and services that the world needs today by going the extra mile for smart logistics, and with our UD gemba spirit doing the extra effort!