Friday, February 16, 2018

UD Trucks releases UD Gemba Spirit videos – the sixth (final) story from equipment maintenance department at Ageo factory

UD Trucks releases the sixth video to showcase its “Gemba Spirit”. It features Takahiro Sasaki, maintenance technician at UD Trucks Ageo factory, who emphasizes the importance of gemba and talks about his way of going the extra mile.

UD Gemba Spirit story videos are available on UD Trucks official Facebook and YouTube:
Facebook feed (
YouTube (

Sasaki, whose numerous awards and certificates bear witness to his Gemba Spirit, knows the importance of continuous efforts to go the extra mile. He phrases his gemba as “uncompromising craftsmanship that requires responsibility and excellent execution” He also says “I feel proud every time I see our trucks on the road because it represents trust our customers put in us”.

The Gemba Spirit has been there since the very beginning, when the company’s founder Kenzo Adachi took the wheel for a 3,000 kilometer test drive on the toughest roads of Japan to ensure it had ultimate dependability. As part of its efforts to demonstrate its heritage, UD Trucks organizes every other year the global Gemba Challenge mechanic competition with finals in Japan. Another event showing UD Trucks’ commitment to the Gemba Spirit is the Extra Mile Challenge, an annual competition for customers and drivers for both Quon and Quester.

The UD Gemba Spirit videos feature actual UD colleagues working at their own Gemba. UD Trucks introduces six personal and passionate stories of them to promote the UD brand and to show how they go the Extra Mile at their Gemba (workplace).

To learn more about the “UD Gemba Spirit” go to the campaign site on the UD Trucks official website:

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UD Trucks is a leading Japanese total transport solution provider. UD Trucks was established in Japan in 1935, and became a part of the Volvo Group in 2007. UD Trucks has established its headquarters in Japan and expanded its sales network in Japan and more than 60 countries worldwide. At UD Trucks, our mission is to provide the added value of Ultimate Dependability derived from UD to our company’s products as well as an unsurpassed level of excellence for our customers.