Wednesday, January 31, 2018
UD Trucks releases UD Gemba Spirit videos – the fourth story from technology department
UD Trucks releases the fourth video to showcase its “Gemba Spirit”. It features Eriko Fuse, product specialist in technical service of technology department, who emphasizes the importance of communication and talks about her way of going the extra mile.
UD Gemba Spirit story videos are available on UD Trucks official Facebook and YouTube:
Facebook feed (https://www.udtrucks.com/en-int/news-and-media/facebook-feed
Fuse values face-to-face communication at gemba. She mentions the reason as “This sort of direct communication allows me to pick up small details that I would otherwise have missed by telephone or in an e-mail exchange”. She also says “To me, the UD Gemba Spirit guides my working methods and It also shapes the way we work at UD; we keep in close communication with our colleagues, and combine our knowledge and experience to solve an issue most effectively. I like this UD culture of sharing knowledge and experience”.
Gemba is a Japanese word that describes where action takes place and value is created, from the factory floor to dealerships to customer facilities. It is the place where UD people interact with their customers, so the Japanese will talk about 'their gemba' and 'their customers' gemba'. Wherever it is, gemba is a place to listen and understand, to seek out opportunities for improvement.
The UD Gemba Spirit videos feature actual UD colleagues working at their own Gemba. The purpose of the videos is to promote the UD brand and to show how UD Trucks colleagues go the Extra Mile at their Gemba (workplace) by focusing on colleagues and their personal and passionate stories.
To learn more about the “UD Gemba Spirit” go to the campaign site on the UD Trucks official website:
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is a leading Japanese total transport solution provider. UD Trucks was established in Japan in 1935, and became a part of the Volvo Group in 2007. UD Trucks has established its headquarters in Japan and expanded its sales network in Japan and more than 60 countries worldwide. At UD Trucks, our mission is to provide the added value of Ultimate Dependability derived from UD to our company’s products as well as an unsurpassed level of excellence for our customers.