UD Trucks news: UD Gemba Challenge 2018 launched– “Celebrating our Heroes”

Tuesday, May 1, 2018 | Print

The UD Gemba Challenge, a global competition to develop and demonstrate the service excellence of the frontline people in UD dealerships and workshops, is launched. This is the third competition since 2014 when the first was held, and more than 300 teams from at least 7 markets are estimated to join UD Gemba Challenge this year.

The UD Gemba Challenge is a perfect stage to showcase the competence and talent among UD colleagues, and to recognize the excellent work that is done in the gemba every single day. Teamwork is an essential part of success in the workshop, and the UD Gemba Challenge is a team competition. The participating teams consist of 3-4 frontline employees working as mechanics, parts representatives and customer service representatives. In the first two rounds of the competition theoretical questions that are technical, commercial and brand related are completed. The best teams are then invited to the final, which will be held in Ageo in Japan in November.

UD Gemba Challenge --"Celebrating our Heroes"

Transport is the lifeblood of society. Without it, the societies we live in would not function. Every day thousands of our Gemba colleagues provide their professional skills and service to support the customer journey by securing uptime of their vehicles. They play a vital role in the society.

Furthermore, retail Gemba colleagues play a key role when customers consider purchasing their next truck. It is said that "Sales persons sell the first truck, but it is the service sales that sells the second truck". Because no one will buy vehicles from UD Trucks unless they are serviced properly, quickly and right in the first time. Retail Gemba colleagues are the heroes for UD Trucks, and for the society.

The UD Gemba Challenge 2018 is an opportunity to celebrate these efforts! 

Click here to watch the launch movie of the UD Gemba Challenge 2018>>

You can also keep up with the UD Gemba Challenge by following the UD Gemba Challenge Facebook page. Here you will receive competition updates, as well as lots of other content showcasing the high skill level at UD Trucks. 


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UD Trucks is a leading Japanese total transport solution provider. UD Trucks was established in Japan in 1935, and became a part of the Volvo Group in 2007. UD Trucks has established its headquarters in Japan and expanded its sales network in Japan and more than 60 countries worldwide. At UD Trucks, our mission is to provide the added value of Ultimate Dependability derived from UD to our company’s products as well as an unsurpassed level of excellence for our customers.