UD Trucks’ Vehicle Running Across Japan For “Transformers”

Thursday, May 15, 2014 | Print Download

UD Trucks, in collaboration with a Japanese toy company Takara Tomy, will commemorate the 30th anniversary of the birth of Transformers, and celebrate the release of the 4th Transformers movie in July, 2014

Tokyo, May 15 2014 – A “Convoy Truck”, specially prepared by UD Trucks, will travel across Japan to commemorate the 30th anniversary of “Transformers” and the launch of the 4th Transformers movie from Paramount Pictures. The Convoy Truck will stop at a number of stores, service areas and various event sites between Tokyo and Osaka.

Following the official countdown event in Tokyo starting at midnight on May 16, the Convoy Truck will begin running across the country, continuing its journey until the end of August. Takara Tomy will also showcase the campaign UD Convoy Truck at a film release event held by Nihon TV in August.

“We are happy to be a part of the Transformers’ celebration events and we are excited to see our UD trucks’ flagship Quon running across Japan to promote the Transformers anniversary. Collaborating with Takara Tomy and Transformers’ increases awareness of the UD Trucks brand,” says Naoyuki Yukishita, Senior Manager of UD Trucks Brand Management.  

UD Trucks makes trucks that suit today’s needs, with a focus on fuel efficiency, durability, reliability and payload, providing customers with high-quality, modern technology to “Go the Extra Mile.” 

30 Year Anniversary of Transformers Countdown Event Schedule

22:50 Doors Open in Ikebukero
23:10 Showcase UD Trucks “Convoy Truck” (25 ton truck)
23:55 Countdown Begins
00:00 The official Transformers: Lost Age 「Transformers Movie Advanced Series」 character will go on sale.
02:00 Event Ends


*For more information, please visit the Takara Tomy Website below.
http://tf.takaratomy.co.jp/toy/event/2014/04/post-35.html (Japanese only)
For further information, please contact 
Media Relations APAC, Etsuko Kurihashi
 Tel.: (Japan) +81 (48) 726-7601 

For more stories from UD Trucks, please visit http://www.udtrucks.com/
UD Trucks is a transport solution provider, specialized in fuel efficiency and uptime. It sells and serves light, medium and heavy duty trucks as well as special vehicles. UD Trucks was established in Japan in 1935 and became part of the Volvo Group in 2007. With its headquarters located in Ageo, Japan, UD Trucks supports sales and services in more than 60 countries through a worldwide network.