Mourad Hedna appointed UD Trucks Middle East President

Tuesday, November 29, 2016 | Print

Japanese trucks manufacturer, UD Trucks, has appointed Mourad Hedna as UD Trucks Middle East, East and North Africa President, assuming responsibility for the brand from Lars-Erik Forsbergh who moves to Singapore to head the Volvo Trucks operations in South East Asia. Hedna was previously Vice President Powertrain Business Strategy for Volvo Group in Sweden, and has been working for the Volvo Trucks Group since 1996.

Hedna was appointed to the new position by Jacques Michel, Senior Vice President Sales Area International, in November 2016 and is responsible for all UD Trucks operations across the Middle East, East and North Africa (MEENA) region.

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Japanese trucks manufacturer, UD Trucks, has appointed Mourad Hedna as UD Trucks Middle East, East and North Africa President, assuming responsibility for the brand from Lars-Erik Forsbergh who moves to Singapore to head the Volvo Trucks operations in South East Asia. Hedna was previously Vice President Powertrain Business Strategy for Volvo Group in Sweden, and has been working for the Volvo Trucks Group since 1996. 


Hedna was appointed to the new position by Jacques Michel, Senior Vice President Sales Area International, in November 2016 and is responsible for all UD Trucks operations across the Middle East, East and North Africa (MEENA) region. 

Commenting on his new position, Hedna said; “In my new role I hope that my 20 years experience in the truck manufacturing industry will bring value to the company and help drive performance in this important strategic region for UD Trucks. I look forward to collaborating with our local partners to deliver the very best service for our customers.’’

“UD Trucks has a strong reputation for going the extra mile and it is a priority of mine to get to know in detail all our customers’ business models so that we can best serve their current needs and anticipate their future requirements. With our Quester range providing world class fuel efficiency, reliability and durability with a wide range of applications, and UD high ambition to renew all our products, I am confident that we are in a strong position to satisfy customers needs and support them to be succesful and prospere in their business.”

With an educational background in engineering form French high engineering school in Aeronautics and Engines, completed by a managemenet MBA, 45 year-old Hedna joined Renault Trucks in 1996 where he held the position of Engine Research and Development Engineer (1996-1999). In 2000 Hedna was appointed Engineering Manager of the Volvo Trucks Group (2000-2006) before taking on the roles of Global Commodity Manager (2007-2010), Purchasing Director (2011-2014) and Vice President Powertrain Business Strategy in the 2 last years. 

Hedna made the move to the UAE on the 1st November 2016 and is permanently based at Volvo Group Regional Headquarters in Jebel Ali. 







UD Trucks is a total transport solution provider dedicated to delivering optimized total cost of ownership to its customers. It sells and serves medium and heavy duty trucks as well as special vehicles. UD Trucks was established in Japan in 1935 and became part of the Volvo Group in 2007. With its headquarters located in Ageo, Japan, UD Trucks supports sales and services in more than 60 countries through a worldwide network