Based on the brand promise “Going the Extra Mile”, the UD Trucks Extra Mile Challenge is a competition to demonstrate how customers can make the most out of UD products and services by improving fuel efficiency, uptime, and driver skill. Teams of drivers and fleet managers compete in pairs to show their ability to “go the extra mile”. The competition simulates a transport delivery cycle, and the winner is the team with the highest profit in a transport calculation. The Extra Mile Challenge demonstrates how UD Trucks is going the extra mile to not only contribute to further business success but also highlight driver capability and confidence, contributing to safer roads and motivated drivers. 

A participant of the competition commented that, “Our company is constantly trying to improve driving skill, but it was the first time I took part in an event where the driving skill was scored based on revenue, fuel efficiency, productivity, maintenance cost and driving safety. I had never taken part in an event like this so it was very exciting.”

Kishi Nobuhiko, UD Trucks Vice President, Brand and Product Line, commented that, “The Extra Mile Challenge is an event predicated on improving the work ‘gemba’ for customers. We hope our customers can take the next big step for their business and we ask them to look forward to UD Trucks’ activities moving forward.”