The company expanded and ran a fleet of eleven trucks, but the bulk of their goods were perishable and seasonal. “All that time, I was thinking: I must find a more stable business model”, recalls Mr Tan. Finally, the tipping point came when he signed an almost-exclusive transportation contract with Sime Tyres, one of the biggest tire makers in the country. “This contract changed a lot of things for us,” he recalls, “and it brought us a stable income.’’
was until 1997, when the Asian Financial Crisis hit. Tire orders
dropped and the company suffered. “During that period, UD helped me a
lot,” remembers Mr Tan. “They offered me some credit opportunities, and I
will not forget that.” The help was from TCIE, the sole distributor of
UD Trucks in Malaysia.