UD Trucks Brand Celebrates Second Anniversary
12 September 2012 | Print
On 8 Sept 2012, UD Trucks Southern Africa celebrated their second anniversary of its new company and brand name. And although the UD Trucks brand is only two years old in South Africa, the company has a long and proud history of more than 50 years in the country.
In September 2010, the company changed its name from Nissan Diesel to UD Trucks Southern Africa, aligning its brand name with the company’s increased responsibilities in the region.
The change to UD Trucks Southern Africa formed part of a worldwide roll-out strategy by the UD Trucks Corporation in Japan, part of one the world’s largest trucking groups.
“Having been one of the leading truck manufacturers in the country for almost fifty years created a dependable platform from which we were able to launch our activities in southern Africa,” said Jacques Carelse, managing director of UD Trucks Southern Africa.
Now two years later, the company is continuing its drive to be the leading truck manufacturer in the region. UD Trucks Southern Africa has expanded its footprint to now include more than 60 dealers in the southern African region, including Botswana, Kenya, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Seychelles, Swaziland, Tanzania, Zambia and Zimbabwe.
“By matching customer business insight with the global expertise inherent in our company, we are continuously aiming to get the fundamentals right, here in South Africa and across the region. This includes the manufacturing of quality products at competitive prices, an effective parts supply and unrelenting aftermarket support,” said Carelse.
UD Trucks has a well-balanced range ensuring appropriate technology for the needs of customers in the various applications. Through a pioneering spirit, groundbreaking engineering and a customer-centric approach, UD Trucks apply the expertise amassed in the diesel engine field to produce trucks that are comfortable, safe and environmentally friendly.
“We believe that by being professional, passionate and dependable in everything we do, we are able to provide customers with high quality products and effective transport solutions,” said Carelse. “With a long and proud history in the region dating back to 1962, and the full support of the UD Trucks, we are customer-focused as ever.”