UD Trucks

UD Experience Center Opens in Ageo, Japan

Wednesday, June 19, 2013 | Print

The new UD Experience Center in the UD Trucks headquarters in Ageo, Japan, is expected to host more than 2,000 visitors from the world in 2013.

UD Trucks recently opened the UD Experience Center at the UD Trucks headquarters in Ageo, Japan. The 600m2 space hosts participants in the UD Experience program, helping them gain a deeper understanding of the UD brand. The program, launched in 2012, involves a diverse range of activities such as a UD History and Brand presentation, a guided factory tour, followed by the Touch and Ride experience, where visitors have the opportunity to test-drive a UD Truck.

“The program allows visitors to experience monozukuri, touch our products, and operate them,” says Tomohisa Ishida, Head of UD Trucks Brand Strategy and Marketing. “To put it simply,” says Ishida, “we want our customers to get a deep understanding of our brand philosophy.”

The UD Experience Center exemplifies our brand promise “Going the Extra Mile” by decorating a circular running track marked with a center dotted line and marathon mileposts. The “gemba” workplace theme can also be felt through the space’s lighting and décor, designed to evoke a dealer maintenance facility. To better understand the heritage of the UD brand, a restored 1960s 6TW12, the first 10-ton payload truck sold in Japan, is on display.

The UD Experience Center is an important concept of the UD Experience program. Being able to touch and feel the Quon and Condor trucks on display provides visitors a clearer image and better understanding of the UD brand. The UD Trucks headquarters hopes to welcome more than 2,000 visitors, including customers, employees and media, this year. 

For further information, please contact

Media Relations APAC, Elton Zhou

Tel.: (China) + 86 (10) 6598-2210

Media Relations APAC, Etsuko Kurihashi

Tel.: (Japan) +81 (48) 726-7601

Download: Press release


UD Trucks is a transport solution provider, specialized in fuel efficiency and uptime. It sells and serves light, medium and heavy duty trucks as well as special vehicles. UD Trucks was established in Japan in 1935 and became part of the Volvo Group in 2007. With its headquarters located in Ageo, Japan, UD Trucks supports sales and services in more than 60 countries through a worldwide network. In 2012 more than 21,000 UD trucks were delivered worldwide.


For further information, please contact

Media Relations APAC, Elton Zhou

Tel.: (China) + 86 (10) 6598-2210

Media Relations APAC, Etsuko Kurihashi

Tel.: (Japan) +81 (48) 726-7601

Download: Press release 


UD Trucks is a transport solution provider expert in fuel efficiency and uptime, offering a range of medium and heavy duty trucks, and special vehicles. As one of the leading Japanese truck brands, UD Trucks was established in Japan in 1935, and in 2007 became part of the Volvo Group, a world-leading manufacturer of trucks, buses and construction equipment, and drive systems for marine and industrial applications. Nowadays, UD Trucks, with its headquarters in Japan, conducts sales and services in more than 64 countries through a worldwide network of over 233 dealers. In 2012 more than 21,000 UD trucks were delivered worldwide.  UD Trucks’ mission is to add a value of Ultimate Dependability to all of UD products, being excel on the essentials that meet the exact needs of customers. 

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