The UD at the center of our brand mark means “ultimate dependability,” and it expresses the intention of UD Trucks Corporation to deliver ultimate dependability to our customers.
The font of the U and D merges with the oval, and its clean lines give it a strong look, but it is also malleable, expressing a certain dependability and at the same time harmony with both customers and the environment. In addition, the slanted line running between the “U” and “D” symbolize the “road” that UD Trucks Corporation and the customer walk together, thus elegantly expressing the brand concept of “Road to Your Success” as the road through ultimate dependability called “the UD way.” The red color (“UD red”) inside the oval is carried on from the original round UD mark and represents the passion of UD Trucks Corporation to forge a new road in the truck business, but with a more modern hue of red.